“We are working with Emerga across market research, business development and commercial support in the UK market.
Their team brings energy, local presence and a hands-on approach, particularly in developing relationships and supporting market access initiatives.
We appreciate their responsiveness, commitment and efforts to understand our business and customers.
About Us
Our story
Emerga Consulting was founded by Sjors Kuijs, a Dutch entrepreneur based in the London area. After years of working between the Netherlands and the United Kingdom, Sjors kept seeing the same pattern: ambitious businesses with strong products would arrive in the UK with the right intent but lose months, and budget, to small, avoidable missteps. Different paperwork. Different sales rhythms. Different expectations around hiring, contracts and customer relationships. And underneath all of that, cultural differences that don’t show up on a first impression: how decisions really get made, what a polite British “yes” actually means, when directness builds trust and when it costs you the deal, the role of small talk before substance, and how relationships are expected to develop before commercial commitments follow.
Emerga exists to close that gap. We sit on both sides of the Channel, culturally, linguistically and practically, and act as a single, trusted partner for businesses making the move. The aim is simple: let you try the UK market the way you would test any other serious investment, methodically, in measurable steps, before you scale up.
We don’t believe in one-size-fits-all expansion. Every market entry is shaped by the company behind it: its product, its people, its appetite for risk. So we listen first, plan carefully, and stay close through execution, adjusting as the market responds.
What we stand for
Clarity over jargon
If we can’t explain it simply, we don’t understand it well enough. Plain language, in any of our working languages.
Results, not activity
We are measured on what our clients achieve in the UK, not on how many hours we book getting there.
One partner, fully accountable
You shouldn’t need a chart to know who is responsible for what. With Emerga there is one team and one point of contact, ours.
Honest counsel, even when it slows things down
Sometimes the right answer is “not yet”. We’d rather tell you that early than learn it together six months in.
Sjors Kuijs
Founder & Managing Director
Meet the founder
Dutch by background, based in the London area. Sjors brings more than 14 years of UK experience, working with multinationals, SMEs and start-ups alike, giving him a first-hand understanding of how British business really operates, from boardroom to shop floor. He splits his time between the UK, Benelux and Germany, and is the first person you’ll speak with when you reach out.
Read what our clients have to say about us.
Our clients are in the Netherlands, Belgium and Germany. Our work, and our home, is in the United Kingdom, with monthly travel between the two.
Where we work
Quick facts about Emerga
Name: Emerga Consulting
Founded: 2026
Founder: Sjors Kuijs (Dutch, based in the London area)
Headquarters: London area, United Kingdom
Service category: UK market entry consultancy
Audience: Dutch, Belgian and German businesses expanding into the UK
Working across: United Kingdom, Netherlands, Belgium, Germany
Languages: Dutch, English, German
Four services: Market entry strategy · Company formation & setup · Regulatory & compliance · Sales & growth support
Approach: A low-risk, professional way to test the UK market before committing to heavy investment
Contact Us
A first conversation is free, confidential and useful, whether you have a concrete plan or you’re still weighing the idea.
Curious whether the UK is right for you?
Book an introduction
